Be seen and be memorable
Consistency is key in creating a memorable brand and can help to build trust online and give your business some solid personality through the lens of your viewers. Go peep the Instagram feeds of your favourite brands and take note of the consistent brand colours, fonts, imagery and style of social sharing. These tiny bits all add up to the company's brand, and this is what people will connect with. ⠀
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Consistency helps your business to be immediately recognized in a sea of content. It builds a feeling to go along with your products or services, and this very human feeling is a very important connection with your potential customers online.
Make a Plan
Pour yourself a giant coffee, grab a pen and notebook and hunker down for some brand building! You take the lead. ⠀
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If you're feeling overwhelmed or under-motivated to solidify your brand, you're not alone! What the heck even is a brand, and where do you even begin?! Deep breaths and small steps business babes, we will get you there. ⠀
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There are many elements of a business brand. There are visual elements that include logo, colours, fonts and style. ⠀
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There are the text elements including all social media copy, product/service descriptions and the general language that you use. Does your brand sound educated or is it peppered with more informal slang?⠀
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The tone is also very important, is your brand fun and bubbly or neat and tidy? ⠀
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Another part of your brand is your content and how you engage with your audience. Is your content useful, interesting, beautiful or does it just sit on the page with no reason to be there? ⠀
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It can feel like a lot of work to nail down all these details, but once you have decided on your branding it actually all becomes a little easier! No more choosing fonts or colours for ads, those are already determined! It provides consistency in your business that helps to build trust in your customers and be better recognized in a sea of competition.⠀
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