Small Business Refresh - website & social media checklists - Grow and Behold Digital - Web design and Shopify Expert

Small Business Refresh - website & social media checklists

When you hit a slow period in your business, take advantage of the quiet time and give your online space a refresh. Your small business is constantly growing and evolving, and your website and social media should reflect your current accomplishments and growth. 

WEBSITE

□ Check that all links/buttons are working
Ensure that all links are functioning and directing to the correct place.
    □ Contact page information correct
    Add and update any new methods to reach or connect with your business
      □ Test user experiences
      Move through your entire site as a new visitor and make sure the checkout is smooth. Ask friends and family to do the same and provide feedback.

      □ Mobile-friendliness
      Test all pages in multiple browsers and devices. Use your phone or tablet to see how your site appears to different users.
      □  Accessibility audit for readability
      Check your website for readability; make sure your text is not too small, and has good contrast from the background colour.
      □  Upload newest assets 
      Collect and update any logos, imagery or branding that need to be refreshed. Keep that site fresh and fantastic!
      □  Products updated and refreshed
      Rewrite or edit descriptions with your audience in mind, update photos to include the products in action.
      □  Navigation assessment
      Check that the menu system is clear and includes all important links. Don't forget your footer menu too!
      □ Integrate social media channels
      Cross-pollenate your social media content on your website to add more personalization and rotating content on your website.
      □  Checkout your competition
      See what similar businesses are up to for some inspiration and motivation for the new year ahead.
      □  Identify your unique angle
      Highlight this in your website design, what makes you stand out from the rest?

      □ Test the checkout experience
      Customize your checkout for a more personal experience, and text for function
      □  Add clear call-to-actions
      Utilize buttons and clear call to actions to guide your customers through the website and purchasing journey.

      □ Confirm your domain is secure
      Your website will appear as 'not secure' to users without a proper SSL certificate. 

      □ Add Terms and services
      Adding terms and services for your business operations can save you legal trouble down the road. Shopify has easy templates or you can Google customizable templates for your site.

      □  Add or update shipping policies 
      Stating shipping policies within your website can help clarify the process without having to go through check out to find out. Read Tips on How to Write Shipping Policy.
      □ Review previous analytics
      Take advantage of the analytics that your website platform provides, use this information to make better decisions about your marketing and audience. 
      □ Update your business' vision or mission
      Your website should reflect your current growth and success. Make sure your mission is clearly stated on the homepage or about pages.



      SOCIAL MEDIA

       □ Quick pitch on all platforms
      Your profile 'bio' should include who you are and what you do, preferably where you do it too. This helps new followers know who you are without digging through your posts. 

      □ Brand recognition 
      Using the same logo or image for all platforms helps your audience to quickly identify you and your content. 

      □ Contact information
      Make it easy for your audience to get a hold of you, provide your preferred contact info in your profile.

      □ Save a curate Hashtags lists
      Create a note or text document and save the hashtags that you know you use frequently 

      □ Identify your target audience
      Take the time to know who you are talking to when you post to your social media. It will help to create better content and inspire your brand's voice.

      □ Sync with your website
      Your social media and website should work together to encouraging people to explore your products or services. 

      □ Create a new content strategy
      Using the knowledge and experience you have, create an intentional content strategy that serves your audience 

      □ Create Content banks
      Once you know what kind of content you want to produce, use quiet times to fill those content banks for later (even just ideas)

      □ Check analytics
      Utilize the analytics that your social media platforms provide to better understand your audiences.

       

      Back to blog

      Explore Other Blog posts

      View all
      1 3
      View all