When you hit a slow period in your business, take advantage of the quiet time and give your online space a refresh. Your small business is constantly growing and evolving, and your website and social media should reflect your current accomplishments and growth.
WEBSITE
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□ Review previous analytics |
□ Update your business' vision or mission |
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□ Check that all links are working |
□ Contact page information correct Add and update any new methods to reach or connect with your business |
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□ Test checkout/user experiences
Move through your entire site as a new visitor, ask friends and family to do the same and provide feedback |
□ Mobile-friendliness |
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□ Accessibility audit for readability
Check your website for readability in the font size, colours and contrast |
□ Upload newest assets
Collect and update any logos, imagery or branding that need to be refreshed
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Products updated and refreshed
Rewrite descriptions with your audience in mind, update photos to include the products in action
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Navigation assessment
Check that the menu system is clear and includes all important links |
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□ Integrate social media channels
Cross-pollenate your social media content on your website to add more personalization and rotating content on your website |
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Check competition
See what similar businesses are up to for some inspiration and motivation |
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Identify your unique angle
Highlight this in your website design, what makes you stand out from the rest? |
□ Test the checkout experience |
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□ A clear call to actions
Utilize buttons and clear call to actions to guide your customers through the website and purchasing journey |
□ Confirm SSL and domain is secure |
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□ Terms and services |
□ Shipping policies |
SOCIAL MEDIA
| □ Quick pitch on all platforms Your profile 'bio' should include who you are and what you do, preferably where you do it too. This helps new followers know who you are without digging through your posts. |
□ Brand recognition |
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□ Contact information |
□ Save and curate Hashtags lists |
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□ Identify your target audience |
□ Sync with your website |
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□ Create a new content strategy |
□ Create Content banks |
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□ Check analytics |
