SEO Terms for Beginners - Grow and Behold Digital - Web design and Shopify Expert

SEO Terms for Beginners

Learn these basic SEO Terms and take on the critical aspect of running a small business - understanding the importance of Search Engine Optimization (SEO) on your website. SEO is the practice of optimizing your website's content and structure to improve its visibility in search engine results pages.

By optimizing your website for search engines, you can increase your website's traffic and attract more potential customers to your business. This can result in increased sales and revenue for your business. Therefore, it's important to take the time to understand SEO and implement best practices on your website.

For more information on Search Engine Optimization, read SEO for Beginners Part 1 and SEO for Beginners Part 2.


SEO Terms


refers to the importance or weight given to a page in a specific search query. More authority = better trusted = better search results


alt text

is the written text that appears in place of an image when a screen wont load and is important for people who use screen readers.


broken link

is a web page that can't be accessed by the user. The user gets an error message when they land on the page.



can refer to any text, blog, images, graphics or other elements that provide information for the user.


inbound link

is when another site links to your website. This is helpful for build trust and authority with search engines.


internal linking

is when you link from one page of your website to another page of your website, to expand on the subject or link a product/service



are ideas and topics that people search on search engines that are relevant and on topic with your product and business.


meta description

summarizes the content on a page and helps both search engines and users to identify that you page matches the keywords searched. 


Meta title

is the name is the page that is shown on search results pages. It helps search engines determine if the page is a good match.


outbound link

is a link on your page that points to another website. Used to provide the reader more context or information.



refers to a website's position in the search engines results page. There are various factors that influence who is at the top of the list.


Search Engine

is a program that searches the internet database for webpages that correspond with a users search query. ie Google, Yahoo or Bing


serp (Search engine results page)

is the page/list that shows up after a user makes a search query. SERP often include both paid and organic search results.



acts as a blueprint for your website and makes it easier for crawlers to find, understand and index your website.



refers to the number of visitors that your website gets. It can be organic traffic from optimizing your site or paid traffic from ads.


User Experience

is all of the aspects of the user's interaction with your website. How they experience, engage and navigate through the site


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