SEO Terms for Beginners
Authority
refers to the importance or weight given to a page in a specific search query. More authority = better trusted = better search results
alt text
is the written text that appears in place of an image when a screen wont load and is important for people who use screen readers.
broken link
is a web page that can't be accessed by the user. The user gets an error message when they land on the page.
content
can refer to any text, blog, images, graphics or other elements that provide information for the user.
inbound link
is when another site links to your website. This is helpful for build trust and authority with search engines.
internal linking
is when you link from one page of your website to another page of your website, to expand on the subject or link a product/service
keywords
are ideas and topics that people search on search engines that are relevant and on topic with your product and business.
meta description
summarizes the content on a page and helps both search engines and users to identify that you page matches the keywords searched.
Meta title
is the name is the page that is shown on search results pages. It helps search engines determine if the page is a good match.
outbound link
is a link on your page that points to another website. Used to provide the reader more context or information.
ranking
refers to a website's position in the search engines results page. There are various factors that influence who is at the top of the list.
Search Engine
is a program that searches the internet database for webpages that correspond with a users search query. ie Google, Yahoo or Bing
serp (Search engine results page)
is the page/list that shows up after a user makes a search query. SERP often include both paid and organic search results.
sitemap
acts as a blueprint for your website and makes it easier for crawlers to find, understand and index your website.
traffic
refers to the number of visitors that your website gets. It can be organic traffic from optimizing your site or paid traffic from ads.
User Experience
is all of the aspects of the user's interaction with your website. How they experience, engage and navigate through the site
