Bye Bye, Linkpop: What Shopify Users Need to Know (And Do) Before July 7, 2025
If you’ve been using Linkpop as your “link in bio” solution, it’s time to make a switch. Shopify has officially announced that Linkpop will be retired on July 7, 2025. That means your current bio link might soon lead to a dead end — and that could mean lost traffic, confused customers, and missed sales.
Here’s everything you need to know and how to stay ahead of the change.
What Is Linkpop?
Linkpop is Shopify’s mobile-optimized “link in bio” tool, designed to let merchants create a simple, shoppable landing page for use on platforms like Instagram, TikTok, and more. With a few clicks, you could display multiple links, promote products, and funnel social media users directly to your store.
It was a favorite among Shopify users — until now.
When Is Linkpop Shutting Down?
July 7, 2025 is the official retirement date. After that, Linkpop pages will no longer be accessible. If your link-in-bio still points to Linkpop after that day, it will stop working — and customers will hit a dead end.
If you rely on Linkpop to connect your audience to your store, it’s important to act before this deadline.
What Are Your Options?
Don’t worry — you’ve got a couple of solid ways to move forward:
Option 1: Use a New Link-in-Bio App
There are several third-party Linkpop alternatives, available right in the Shopify App Store. Many offer similar features and some even go beyond what Linkpop provided.
👉 Browse link-in-bio apps on Shopify
Look for features like:
- Mobile-optimized layouts
- Product integration
- Custom branding
- Click tracking and analytics
These apps can be a plug-and-play option if you want something quick and familiar.
Option 2: Build a Custom Link Page in Shopify
If you want to keep all your traffic on your own website, a smart alternative is to create a custom link-in-bio page using Shopify 2.0 page templates.
This approach lets you:
- Keep clicks on your domain
- Stay fully on-brand
- Avoid relying on third-party platforms
- Boost your SEO and user engagement
You can create a clean, mobile-friendly page with buttons to your top collections, featured products, newsletter signup, blog, or anything else you’d normally include in a link-in-bio tool.
Why This Matters
Linkpop’s retirement means any links you've placed in social media bios or marketing materials will stop working on July 7, 2025. If you don’t switch, you risk:
- Broken links
- Lost traffic and sales
- Confused or frustrated followers
Taking action now ensures a smooth transition and gives you time to test and optimize your new setup.
If you’ve been relying on Linkpop, now’s the time to switch things up. Whether you choose a new app or build a fully branded link page on your Shopify site, acting before July 7, 2025 ensures your link keeps working — and your audience keeps flowing.
Need help building a custom link page that fits your brand? I can help you create a beautiful, strategic landing page that keeps users on your site and clicking through your content. Email me to start the conversation on how we can work together to build beautiful Shopify pages for your business.
