The holiday season is a busy and exciting time for small business owners, and with the right Shopify tips, you can make the most out of this festive period. Have you been thinking of trying Shopify for your online store, but haven't dipped your toe in yet? You can pay only $1/month for 3 months with this special link from Grow and Behold Digital. Whether you're a seasoned Shopify user or just getting started, these tips will help you boost your sales and engage with your customers. We are happy to help - you can work with us and have a dedicated Shopify expert for even more personalized services to make sure your holiday sales season is merry and bright. Now, let's dive in!
Shopify Sales Channels
Expanding your reach is key during the holidays, and Shopify offers various sales channels to help you do just that. Utilize Facebook, including Instagram, to showcase your products and reach a wider audience. With billions of active users, Facebook and Instagram are powerful platforms to promote your products and connect with potential customers.
Take advantage of the Shop feature on Instagram to make it even easier for customers to discover and purchase your products. By tapping into the social media frenzy during the holiday season, you can generate more visibility and drive sales.
Pinterest and Ebay are also great platforms to explore for increased visibility.
Pinterest, known for its visual appeal, allows you to create boards and pins that showcase your products in an appealing way. On Ebay, you can tap into a large customer base and expand your reach to new markets. And don't forget about Google! Optimize your product listings for better search engine visibility and attract more potential customers.
How to Add Shopify Sales Channel
- In your main Shopify Dashboard, go to Sales Channel to see which channels you have
- Go to the Shopify App store to find and add other Sales Channels to your store
- Customize and set up your new sales channels on Shopify
Ensure that your product descriptions and titles are optimized with relevant keywords to improve your chances of appearing in search results. By being present on multiple sales channels, you can maximize your exposure and reach a wider audience, ultimately driving more sales.
Enable Pick-Up / Delivery Options
Incorporating convenient pick-up and delivery options can make a big difference in customer satisfaction. With Shopify, you have the flexibility to control the delivery zone, ensuring that you're comfortable with the areas you serve. This allows you to streamline your delivery process and provide a faster and more reliable service to your customers.
Enable order pick-up and set specific days and times for customers to collect their purchases. Offering these options not only provides convenience but also allows you to cater to your customer’s preferences and increase their likelihood of making a purchase.
Additionally, consider offering local delivery services for same-day or next-day delivery options. This can be particularly appealing to last-minute shoppers who want to ensure their gifts arrive on time.
Delivery can be set up by delivery radius or by postal codes. You can create multiple delivery zones and charge a different fee for each zone. If your delivery needs are too complicated for the default Shopify settings you can install a local delivery app from the Shopify App Store.
How to enable Pick-up and Delivery on Shopify
- In your main Shopify dashboard, go to Settings
- Go to Shipping and Delivery
- Click on Local Pick up or Local Delivery to enable and adjust settings
By providing flexible and convenient pick-up and delivery options, you can enhance the overall shopping experience for your customers and build loyalty.
Discount Code Campaigns
Holiday shoppers love a good deal, so why not create exclusive discount codes to entice them? Consider creating special discounts for your social media followers to reward their loyalty. By offering exclusive discounts to your followers, you can make them feel valued and appreciated, encouraging them to make a purchase.
Send a VIP code to your email list to make them feel like insiders and give them a sense of exclusivity. This can help drive sales and create a sense of urgency among your subscribers. For even more impact, leverage the power of "Buy One Get One" promotions on your website announcement bar.
By offering a discount on a second item, you encourage higher conversions and motivate customers to add more to their cart. This strategy can be particularly effective during the holiday season when people are looking for deals and opportunities to save money.
How to set up discount codes in Shopify
- to create a discount code in Shopify, go to Discounts in your main Shopify dashboard
- click the Create Discount button in the top right of your screen
- Set up your discount to offer a discount on a certain product/collection or the entire order
- Select if you want an Automatic discount or a discount with a code
- Choose your discount value, it can be a percentage or a dollar amount discount
By implementing discount code campaigns, you can attract more customers, increase sales, and create a sense of excitement around your products.
Get into Email Marketing
Email marketing is a powerful tool during the holiday season. Offer special promotions or early access to your email subscribers to reward their loyalty.
Build anticipation for your promotions
Start by building excitement with a pre-campaign email to generate anticipation among your subscribers. Send a teaser email that hints at upcoming deals and promotions, creating a sense of anticipation and curiosity. Then, send out exclusive discount codes to your email list to drive sales and make them feel like insiders.
Create a Gift Guide Campaign
Consider creating a gift guide showcasing your products and providing gifting inspiration. Highlight the unique features and benefits of each product to help customers find the perfect gift. Showcasing your products in a visually appealing and informative way can help customers make informed purchasing decisions.
Set up Abandoned Cart emails
Additionally, set up an Abandoned Cart email to remind customers about their un-purchased items. Personalize the email to make it more compelling and increase the chances of conversion. Offer incentives, such as free shipping or a limited-time discount, to encourage customers to come back and complete their purchases.
By leveraging the power of email marketing, you can stay top of mind with your customers, drive sales, and build long-term relationships.
Bundles are a fantastic way to boost sales and offer customers a convenient gifting option. Put together bundles tailored to different recipients, such as him, her, mom, dad, or even teens. By curating bundles based on specific themes or target audiences, you make it easier for shoppers to find the perfect gift while increasing the average order value.
You can use apps to create live bundles or manually adjust your inventory to create new products that include multiple items. For example, you can create a "Holiday Beauty Bundle" that includes a selection of your best-selling skincare products. By offering a bundle at a discounted price compared to buying the items individually, you create a sense of value for your customers.
Bundles can also be a great way to showcase complimentary products and encourage customers to explore your full range of offerings. By creating attractive and well-thought-out bundles, you can entice customers to spend more and increase your overall sales.
Offer Gift Cards
Gift cards are a go-to solution for those who are unsure or picky about their purchases. Create gift cards and promote them as standalone products on your Shopify store. Emphasize the flexibility and convenience of gift cards, making them an ideal choice for last-minute shoppers or uncertain gift-givers.
Highlight the fact that gift cards can be used towards any product in your store, allowing the recipient to choose exactly what they want. As the holiday season draws closer, remind your customers about gift cards and highlight their electronic nature, ensuring there are no shipping delays.
Consider offering special promotions or discounts on gift cards to incentivize customers to purchase them as gifts. For example, you can offer a bonus gift card with the purchase of a certain value gift card.
By promoting gift cards as a convenient and versatile gifting option, you can attract more customers and increase your sales during the holiday season.
This holiday season, implement these Shopify tips and watch your sales soar. Remember to start early, promote your sales with enthusiasm, and engage with your customers on various channels. With the right strategies in place, you can make the most of the holidays and create a memorable shopping experience for your customers. If you'd like some extra help with your Shopify store, then consider working with us - we are a Shopify Partner and we'll make sure you sleigh this holiday season. Happy selling!